Member Profile - Creative Sales & Marketing Group

Creative Sales and Marketing Group, Inc.

Company Founded: 1990
Officers: Eddie Toby, Partner
Bob Nortillo, Partner
Fred DeFazio, Partner
Mike Biolsi, Partner
Tony Aprile, Partner
Kevin Haggarty, Partner
Corporate Office:

166 Main Street
Lincoln Park, NJ 07035
Phone: 973-406-1200
Fax: 973-406-1800

PPRMC Membership: 1995
Market Representation: New York, New Jersey, Philadelphia metro area, Washington DC/Baltimore metro area

Current Staff: 11 Sales, 7 Administrative
Eddie Toby Eddie Toby, Partner

Educated at City College of New York. Thirty years experience in the NY/NJ market. Past service as VP Sales for Douglas Stephens Plastics. Past president of the NY/NJ Allied Papermen’s Association.

Bob Nortillo Bob Nortillo, Partner

MBA from University of Chicago. Thirteen years with Continental Group’s Bondware Division, including last position as director of marketing. Six years as president of Tri-Metro, a buying group of twelve distributors.

Fred DeFazio Fred DeFazio, Partner

Graduate of Tusculum College. Five years with Ekco Products. National Sales Manager for Douglas Stephen Plastics. Twenty-five years experience in metro New York area. Past President of the NY/NJ Allied Papermen’s Association.

Company Profile

Creative Sales & Marketing is the result of the merger of two brokerage companies, Maxi Marketing and Douglas Stephens, in 1990. Within six years the firm moved to larger quarters two times to accommodate its tripled growth of volume.

It is our policy to work with a limited number of manufacturers and to represent them as they would represent themselves. We seek quality manufacturers who seek sales partners and who wish to integrate into their organizations the market intelligence we bring. We believe the primary responsibility of a professional sales organization is to commit itself to the task of becoming as knowledgeable as possible about its’ products. However, our responsibility goes beyond product knowledge. The distribution community’s sales personnel need expert sales guidance if a manufacturers marketing program is to succeed. We have developed multiple sales training methods.

Our background and computer capabilities lead us to formulate marketing plans, giving consideration to strategy, repeat sales, credit worthiness, volume projections, and market development. Our computer files on the markets we cover allow us to access volumes of data for planning purposes.

As a company we are aggressively committed to growth. We accept the fact that growth means investment in sales personnel, missionary sales, customer service staff, computerization, fax machines, newsletters, and direct mail programs. We have a multi-media sales training facility on premises and stand ready to invest for the future.

Company Association Memberships

International Sanitary Supply Association
Manufacturers Representatives of America, Inc.
New York Sanitary Supplies Association
New Jersey Sanitary Supplies Association


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